“SEO is a scam!” My team and I hear this time and time again when speaking with business owners about investing in Search Engine Optimization (SEO). It makes me sad when I hear people say this because in addition to being a false statement, we are getting great SEO results for our clients, and there is nothing more that I want as a marketer than to help other business owners spread their message, get more leads and build their business online.
More often than not, when people have a negative feeling towards SEO, it is because of a horrible experience they had working with a person or company who took their money and generated no results. Whether you decide to hire a firm or spend the time doing it yourself, when building your business online, SEO is a critical component of your small business’s strategy.
When you ask some firms to explain SEO, many times they get really techy, complicated and start spitting out works like meta descriptions and metadata. As a business owner, and not an expert in SEO, you simply want to know how this stuff works, plain and simple. We want that for you too. While there are quite a few influential activities that you can do to increase your online rankings, I’ll share two that you can start to focus on today to improve your chances of getting found online.
1. Create Quality Content Consistently
You’ve probably heard that blogging is a great way to get more traffic to your website. Companies that blog on a consistent basis are seeing the benefits, so if you haven’t jumped into the blogging craze, there’s no better time to start than now. In fact, according to HubSpot, nearly 92% of companies who blog multiple times a day acquire a customer through their blog.
Before you start blogging away, there is one important piece you must take care of before jumping in: create your list of keywords. Ask yourself what keywords you want to be ranked for in Google. Think about those works or phrases that someone would type into the search box to develop your list of keywords.
When writing your articles, be sure to include these keywords throughout each post. Why? This helps Google understand what your company does. The more content you created around those keywords, the better the chance that Google will want people to find your content.
For more benefits of blogging, check out our fun video, Why You Need a Blog.
2. Share Your Content on Your Social Networking Sites
Social sharing has become extremely important for a SEO strategy because Google is all about third party validation. It’s no longer enough that you have a presence on social networking sites like Facebook, Twitter, Pinterest, etc., but more important that when you post content, you are receiving likes, shares, comments, etc. When you start getting engagement and interaction from your followers, Google recognizes this and trusts that your content must be relevant and valuable.
As I mentioned, these are just two of the influential activities that are important for your small business’s SEO strategy, but if you are itching to learn more, check out our short video, SEO for Humans. It’s short, sweet and clearly explains how SEO works, minus all the techy and confusing jargon- you’re welcome. You don’t have time for that so we give it to you straight.
If you are a small business owner or marketer who is excited to learn more about SEO, social media marketing and how to generate more leads online, our Internet Marketing Kickstarter program is screaming your name! With the right team, your SEO results are right around the corner. Fact.
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