If you are like most Type A personality entrepreneurs, you probably suffer from a bit of perfectionism. You get anxious pressing send after writing an important email, look over a proposal five times before handing it over to a prospect, and when you think about posting something online where it can never be taken back, well, you see where I’m going with this.
When building a small business, sometimes the best way to find out what is going to work to generate the results you are looking for is to simply try it. We can spend hours researching, talking about it and strategizing, but until we get it out and see what happens, we will never truly know.
One of my favorite entrepreneurs is Seth Godin. He is an unbelievable marketer and if you don’t already follow his blog, I recommend you start today. He is all about inspiring people to do work that matters and one of his messages is to, what he calls, “ship it”. Often times, we become paralyzed when we have to take action and get our message out to the world. Whether it’s your new product or service, a video or article you created, or the book you’ve been working on for far too long, ask yourself what is stopping you from shipping it.
It takes time to train your mind to be OK with sharing work that you know isn’t perfect (and we all know that there is no such thing as perfect anyway), but the sooner you make the shift, the quicker you will become more comfortable with the process. Check out my short video, “Don’t Wait for Perfection
My friend, Kyle Sexton, is an amazing entrepreneur and it has been so much fun watching him build his business over the years. I believe that everyone needs a Kyle in his or her life because he is someone who continually challenges me to do better. One day, years ago, I remember talking to him about some ideas that I wanted to start implementing. I had created a variety of presentations that I knew would be helpful to businesses I was working with during my tenure at the Greater Boca Raton Chamber of Commerce. As I was explaining them to him, he abruptly cut me off and said, “Kate, you have a shipping problem.” I knew exactly what he meant and although my mind was racing to find a good argument to defend myself, I quickly realized that I had to agree.
I had created a variety of initiatives, books, presentations, etc. (some only half completed and others sitting there waiting to get out), and he finally told me that I needed to stop talking about them and just get them out to the world. That is what he does year after year and it is also why he is rockin’ in his small business today.
Is it scary to write a book and share it for the entire world to criticize? Of course! But think about everything you learn when you do it. When you create a new product or service in your business, will it go perfectly every time? Nope, but how exciting is it when the failed idea is what ultimately sparked another product that would change the course of your small business forever.
Companies today must be remarkable. We must continually be helpful to our clients and customers. It is our responsibility to stay up to date with the latest trends in our industry and even more importantly, be the thought leaders. In order to do this, we must not be afraid to ship.
Do you have a shipping problem? What can you start doing today to be more comfortable sharing your ideas? Comment below and let us know.
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