What are you saying about your business? Think about it: what do you say when someone asks, “How is your business doing?” Do you speak positive words and focus on what is going right, or do you talk about how tough it is being a business owner today?
Last week I called a small business owner who had reached out to me to discuss his online marketing. The conversation went like this:
Me: Hi John (his name isn’t actually John but it is for this post ;))!
John: Hey there.
Me: How are you?
John: Ah, I’m ok I guess.
Me: (with a slight laugh) Ok. Well, thank you for reaching out to me to discuss your online marketing. I’m excited to hear about your business and see if we may be able to help you achieve your goals. How is business?
John: Ahh, well, it’s not going so great at all. Business is tough. And I’m working way too much and not getting paid what I’m worth.
(Note: As you can probably imagine, his tone equally matched the negativity coming out of his mouth.)
Me: Oh come on John, it’s a new year and time to speak a better truth.
After those words came floating out of my mouth the other end of the line went silent. As I patiently waited for his reaction I thought, “Hmmm, I wonder how the rest of this conversation will go.”
John: Ha! You know what, you’re right.
I was relieved that he appreciated the comment. We ended up having a great conversation and although things aren’t going exactly as he would like them to, we were able to have a productive conversation about his business and how an effective marketing plan will help him this year.
Although I have had conversations like this multiple times with business owners, for some reason I couldn’t help but make the comment I did. Maybe it’s because I am reading Today We Are Rich by Tim Sanders and a big part of the book discusses how powerful our words are so we must be conscious of what we are putting out there. Maybe it’s because as a small business owner myself, I know how challenging it is to run a business and I believe that although things don’t always work out as planned; we must always focus on moving forward, staying positive and instead of harping on what’s not working, we must put our energy into finding solutions. Whatever the reason, I do believe in the power of the words we speak and changing your words will change your life.
Think about the opportunities you may be missing out on when you speak negatively about your business. Let’s face it: who wants to do business with someone who is constantly talking about how bad things are? We want to surround ourselves with positive energy and do business with those who are excited about their business.
This year, speak more powerfully! Be conscious about what you say about your business (and not just when you are speaking to someone else!). How are you speaking to your team and yourself when you are alone? Jack Canfield explains in his book, The Success Principles: you get what you expect. Speak great things, expect great things and watch how this completely transforms your business and your life.
I came across this great piece in Entrepreneur Magazine called 10 Words to Cut from Your Writing. Are you using any of them consistently when you write emails, blogs or articles? Stop that!
Have you experienced positive results when you changed the words you use? Comment below and let us know. You can also add any fun tips you have for your fellow business owners to help them.
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